END-TO-END CONTROL ON OUR MINES-TO-MARKET SUPPLY CHAIN
With end-to-end control over our mines-to-market supply chain, we carry on our business dealings in a responsible manner right from sourcing of rough diamonds to delivering our product commitments. Furthermore, we abide by the highest standards of ethical business practices.
Our rough diamonds are procured directly from the top mining companies and processed at our own cutting and polishing factory which allows us to control the integrity of our diamonds. These diamonds are further transformed into exquisite jewelry at our state-of-the-art jewelry manufacturing units, under the tutelage of our expert designers and master craftsmen.
We offer a diverse portfolio of loose diamonds, and an eclectic range of diamond jewelry in classic and contemporary styles. Our design and product development teams have the experience to work in cross-cultural markets, and strong insight and understanding of global jewelry trends, which enable us to offer a bespoke product proposition.
To add further value to the products we offer, we have partnered in mine-origin programs, such as De Beers Code of Origin, which provide assurance that the diamonds we use are treasures of the earth and responsibly mined.
Besides tailor-made product portfolios, our well-controlled and strategically located marketing arms offer a range of exceptional value-added services.
Our world-class manufacturing infrastructure, marketing touch points across the globe and experienced multidisciplinary team create strong synergies that translate into expertise, knowledge, cost advantages, agility, intuitiveness and flexibility in our business operations.
